6 Ways to Optimize Your Song's Pitching Potential

  1. As a dedicated songwriter, you invest your passion and creativity into crafting songs that you hope will resonate with both artists and audiences alike. The journey of submitting your songs for pitching can be both thrilling and challenging, and while it's disheartening when a song doesn't make the cut, it's crucial to recognize that the music industry operates within a complex and subjective realm. There are several constructive reasons why a song might not get selected, each presenting an opportunity for growth and improvement. In this article, we'll delve into these aspects and explore how you can enhance your chances of getting your song placed in the right hands.

    1. Elevate your craft while respecting industry insights. One of the most common reasons for a song rejection is that while your song might be very good, it may not surpass the quality or creativity of what the decision-makers already have in their current catalog of songs. Keep an open mind for song feedback. Embrace each rejection as a chance to refine your craft further and evolve creatively. Remember, respecting their judgment today could lead to success with future pitches.
    2. Cast your song properly and tailor it to the artist's vision. Perhaps your song wasn't chosen because it didn't align perfectly with the artistic style, image, or message of the artist they have in mind. In the SongU.com course SONG 270W Songs in The Spotlight: How To Write Songs That Artists Want to Sing (podcast), hit songwriter and artist Craig Bickhardt points out that songs have to work under the scrutiny of an artist's audience. Each song must align with other songs in the artist's repertoire and hold up for the long haul as they sing it repeatedly. This doesn't mean your song won't find its home elsewhere. Songs have the potential to be a perfect match for different artists at different times. Keep pitching to a variety of opportunities to increase your song's chances of being selected.
    3. Focus on the details. Absolutely crucial to your success in the world of sync licensing is taking the time to thoroughly read and absorb the details of each brief before submitting your song. While the quality of your song and its production are undeniably vital, remember that the magic lies in the details. So, pay close attention to every nuance outlined in the brief – the mood, tempo, lyrical themes, and stylistic preferences. Your commitment to crafting a song that not only shines on its own, but your dedication to meeting the specificities of the brief puts you closer to getting a placement.
    4. Embrace constructive criticism for growth. Sometimes, a rejection isn't based on your song's potential but rather a suggestion for improvement. The guest might feel that your song could benefit from further development, in melody, lyrics, structure, or arrangement. Take songwriting courses and seek constructive feedback from trusted sources, like songwriting coaches or pro songwriting instructors, who can provide insights to help elevate your song to its full potential. By welcoming suggestions for improvement, you're displaying your commitment to enhancing your craft. Even the best songwriters know there is always something new to learn.
    5. Present your song in its best light. A great song deserves a great presentation. Even if your song is well-written, a lackluster demo can hinder its chances. The quality of the recording, the performance of vocalists and instrumentalists, and the overall production must meet industry standards. Even if your demo is a simple presentation of a guitar or piano and vocal, it needs to be flawless. A polished demo not only showcases your song's potential but also reflects your professionalism as a songwriter and improves your chances of getting a cut
    6. Acknowledge the subjectivity of musical taste. Subjectivity is inherent in the music industry. A song might be solid, well-crafted, and still not resonate with a particular individual's tastes. Musical preference varies widely, and what might be a hit for one person might not strike a chord with another. It's essential to remember that even some of the most successful songs faced multiple rejections before finding their home. The very essence of music's beauty lies in its ability to evoke varied emotions. Focus on your song's uniqueness and appreciate that while it might not resonate with one person, it has the potential to deeply touch another.

    Ultimately, getting your song placed in the music industry is a journey that requires a blend of artistry, adaptability, and perseverance. The path to success involves continually refining your craft by seeking out and accepting constructive feedback. Your dedication to the craft will put you ahead of the competition. Pay close attention to details when pitching and showcase your songs in their best light with professional sounding demos. Understand that even if you have a great song, some rejection is based on the subjective nature of music. By incorporating these strategies into your approach to songwriting, you will increase your odds of finding the right placements for your songs

    Be sure any songwriting courses, classes, song evaluations and pitch opportunities come from a reputable site with experienced industry professionals, songwriters, and knowledgeable experts. It's always a good idea to read the member testimonials and inquire about any success stories.

    Good luck on your songwriting journey and we hope to see you "on campus" with us soon.

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